Playable ads studio for mobile game publishers

A first playable draft usually takes about 2 days, and a complete playable ad 3–7 days. A branded minigame or a game prototype usually takes 1–2 weeks. Timelines depend on scope: concepts, variants, new art and ad networks. We tell you where your project sits before we start.

Yes. We build each playable to the requirements of the ad networks you buy from. These differ by network: maximum file size, MRAID support, the end card and the store click. We confirm the specs for your networks before we start and deliver one build per network.

Yes. Inside your app, the minigame runs in a WebView and talks to the app through an event bridge, so your app controls the start, scores and rewards. We can also ship it on the web, as a Zalo Mini App or on TikTok Mini Games.

The game only receives what your app sends it. It runs in your app's WebView and exchanges events you define, such as start, score and reward, so your app stays in control of user data. We do not need access to your customer database to build or run the game.

Every playable ad is quoted by scope, so there is no price list. The price depends on the number of concepts and variants, how much new art you need and how many ad networks you deliver to. Send a short brief and we quote with no surprises later.

We quote each game by scope. The main cost drivers are the genre and features, the amount of art and animation, the platforms and the work after launch. To limit risk, start with a game prototype. It usually takes 1–2 weeks, and you decide on the full build after playing it.

A playable ad is a short interactive ad that lets people try a mobile game before they install it. It usually runs as one HTML5 file inside an ad network and ends with an end card linking to the App Store or Google Play. The playable ads examples on this page show the format.

A video ad shows the game; a playable ad lets people play it. In a playable, people tap, try the core mechanic and then reach the end card. Videos are usually quicker to make, so many UA teams test both formats and keep what works.

We work in Cocos Creator, Unity and Three.js. The four playable ads on this page were built in Cocos Creator, each as a single HTML5 file. Tell us your engine and we agree the setup before we start. Whatever the engine, you receive HTML5 builds for your ad networks.

A studio in Vietnam gives you an experienced team on UTC+7, sharing working hours with much of Asia-Pacific. Our in-house team in Ho Chi Minh City has 11+ years behind it as Leap Studio, with clients such as Amanotes, Bagelcode and Loadcomplete. You talk directly to the people who build your game.